Friday, August 17, 2012

Ad Age Report: A&E Beams Ads Into Your Head

Since I've been working on the new blog, Sports Greats Journalism Archive, I've been doing some research on advertising and marketing.  In the process, I stumbled on this very interesting article from Ad Age magazine--a respected source in the field--on a billboard that targets individual passers-by with a direct message from an audio spotlight.  The product on the billboard is the cable-TV program, "Paranormal State" appearing on--where else?--A&E.



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