Since I've been working on the new blog, Sports Greats Journalism Archive, I've been doing some research on advertising and marketing. In the process, I stumbled on this very interesting article from Ad Age magazine--a respected source in the field--on a billboard that targets individual passers-by with a direct message from an audio spotlight. The product on the billboard is the cable-TV program, "Paranormal State" appearing on--where else?--A&E.
http://adage.com/article/news/hear-voices-ad/122491/
Fascinating.
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